Sep Blatter surprised the assembled press with an announcement that the public were bored of football in its current state, which was why the World Cup was not getting enough coverage. To rectify the situation, some new rules were being put in place on the eve of the tournament.
- A cheerleading squad is now compulsory for every country.
- Multiball – An extra ball is added to the match every 10 minutes
- Bigger goals
- Timeouts for TV advertisement every time the ball goes off the pitch.
- Single men are no longer allowed inside the stadiums (or stadia if you’re a grammar geek) as they don’t promote the family image of the game.
- A World Cup will now be held every year to increase brand awareness.
Mr Blatter also mentioned the possibility of "Football On Ice" to improve market penetration in North America .
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